PT. Schon Craft Indonesia
High-performance modern brand website and catalog rewrite
Overview
A complete transformation of PT. Schon Craft Indonesia's digital presence. Rebuilt from an outdated, sluggish WordPress site into a modern, lightning-fast Next.js web application with a sleek corporate presentation and optimized media catalog.
Introduction & Problem
The company's legacy platform suffered from slow load times, poor mobile optimization, and high maintenance overhead. The rebuild focused on visual elegance, maximum performance, and SEO optimization to showcase artisanal handicraft products to international clients.
Tools & Technologies
Static site generation (SSG) for instantaneous page loading.
Custom minimalist styling highlighting high-resolution product photography.
Automated WebP compression and responsive image delivery.
Key Features & Architecture
Product Showcase Catalog
Categorized interactive showcase with detailed material and craftsmanship specifications.
International Inquiry Flow
Direct inquiry triggers and streamlined contact channels for B2B export clients.
Mobile-First Responsiveness
Flawless rendering across mobile, tablet, and ultra-wide desktop viewports.
Results & Impact
Lighthouse Score
98+
Performance, Accessibility & SEO
Load Time
< 0.8s
Dramatic improvement over legacy site
Status
Live
Active company commercial portal
Project Gallery
